Book or Cook? The Booking of Apollo Crews

Apollo Crews

Craig Wilson & Brian Damage

The WWE roster is filled with “superstars” at every level. There are the main roster guys who regularly appear on Raw and SmackDown, those who are used as glorified jobbers and those who are barely used at all. In this series of pieces, we will take an individual wrestler barely or poorly used and decide if they are worth keeping or should they be let go. Today we Book or Cook Apollo Crews.

Craig: This might seem fairly harsh hitting Crews already with the Book or Cook treatment, something that hasn’t proved too kind for the careers for previous people we’ve looked at.

But he’s really not made any sort of a mark on the roster yet. It very much has the initial run feel of Xavier Woods, Tyler Breeze, Emma and Adam Rose who were all promoted from NXT to the main roster and the WWE clearly seemed to feel that their popularity on NXT was going to be enough.

The thing that marks Crews out, though, is that I certainly didn’t feel he was all that popular on NXT. There was a buzz around Uhaa Nation ahead of joining the company but other than being a big man with surprising agility, there wasn’t much else to him. The WWE could, and really should, have used that as building blocks but they didn’t. And then he was promoted to the main roster.

Is he needing time off the TV? A rework of the character? Sent back down to NXT – which might well be the cook in this one unless there is strong feeling he should get the boot?

Brian: Yeah, Apollo made his debut the night after Wrestlemania and can you recall any of his matches thus far? Better yet, since his debut the night after Wrestlemania, how many actual matches has he had? Not too many, which indicates the WWE doesn’t know what to do with him or they just ran out of TV time for him during the last number of shows. Either way, that isn’t a good sign for Apollo Crews.

There is no question of his talent in the ring, but to be honest, he isn’t the best talker and really has no gimmick to catch casual fans eyes. He is just there right now and that isn’t a good thing.

Craig: I’d certainly agree with that, other than being very athletic there’s nothing else about him. He’s flippy for a big guy but it’s all very bland him floating about looking happy all the time.

There’s really nothing remarkable about him when you think about it, is there? I can’t even really think of what you could do with him. I think his future isn’t best served remaining on the main roster. I think he should be back at NXT and working on trying to make a strong connection with the WWE fans. He’ll just get lost in the shuffle on the main roster while in NXT he can have a more prominent position.

Is there any appetite to keep him on main roster? Are there any ideas of a way to get him over?

Brian: At the moment…no I can’t really think of a catchy gimmick to help sell him to fans. It is way too early to have him turn heel. He should have never been called up to the roster this soon. As you said, his place right now is in NXT. Not because he needs to fine tune his wrestling skills, but to fine tune his character.

Craig: That’s really the best bet isn’t it? A return to NXT, a focus on developing a character for Crews and work on him building a strong connection with the fans at Full Sail. The WWE clearly see something there and maybe we just haven’t yet. He’s certainly got the look that the WWE, well, Vince would like and has a high impact in-ring style.

He needs that missing bit, the x-factor, to become a star in the WWE. The company haven’t found that yet but with a bit of work and an investment in a character they may well just find it.

But, yeah, at this stage it’s back to NXT otherwise Crews will get lost in the shuffle and will eventually become expendable.

There you have it – our take on Apollo Crews. What do you think, though? As always, leave your thoughts in the comments section.

You can read all previous ‘Book or Cook?’ pieces here.


5 thoughts on “Book or Cook? The Booking of Apollo Crews

  1. He needs to come back to NXT. He is just not ready for the main roster and is being mistreated in the same way Tyler Breeze is doing as I also think Dana Brooke isn’t ready for the main roster as I think she needs another year in NXT to hone her craft as a worker.

    Liked by 1 person

  2. If you’re gonna keep him in WWE, pair him up with someone like Titus O’Neill, and add one or two more cats to have a stable. He’d get valuable learning experience from seasoned veterans in the process, but if you’re not gonna do that, WWE? Send him back to Florida, and let him work on his skills in NXT, where there is less pressure. Why he was called up in the first place is beyond me; in my view, he wasn’t quite ready. Meanwhile you got Bayley, Joe, Balor and Aries down there who are main roster ready NOW, and were months ago (yes, I know Aries is only a recent addition, but the point remains). The drafty is coming up, and we know that these four are prime candidates for promotion. NXT would need someone to help take up the slack. Sure there are those down there who can do it, but Crews would benefit in numerous ways by an NXT return.


  3. Pingback: Book or Cook? The Booking of The Big Show | Ring the Damn Bell

  4. Pingback: Book or Cook? The Booking of Samoa Joe | Ring the Damn Bell

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